BLACKSBURG – Hokie Nation and Virginia Tech Football will be able to conduct new business this fall. In collaboration with Learfield, a new partnership between Fanatics and OneTeam will allow fans to purchase customized jerseys, while student-athletes will be able to be compensated for each sale.
Players who opt-in to the program will have their last name and number on the jerseys, which will be made in conjunction with Nike and Fanatics.
"We're excited that both our student-athletes and fans will benefit from this wonderful partnership," Virginia Tech Football head coach Brent Pry said. "This agreement is a very tangible example of the commitment that our administration has made to helping our players maximize their experience playing for Virginia Tech. I can't wait to see our fans wearing the jerseys of players at Lane Stadium. Go Hokies!"
"I'm really excited that our fans will get such a cool opportunity to buy the jerseys of their favorite players," defensive back Chamarri Conner said. "I think it's great that we as players will get the opportunity to profit, but it's even better that we'll be able to share this connection with the fans who choose to purchase our jerseys. I can't wait to see some Tech fans with my name on the back of their jersey!"
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About OneTeam Partners
A growing licensing, marketing, and multimedia powerhouse, OneTeam launched as a joint venture between the NFL Players Association (NFLPA), MLB Players Association (MLBPA), and RedBird Capital Partners to maximize the collective value of athletes' rights across group licensing, marketing, media and investing. OneTeam represents a range of commercial business interests on behalf of the athletes of the NFLPA, MLBPA, MLSPA, U.S. Women's National Team PA, WNBPA and U.S. Rugby PA. OneTeam also has several collegiate partnerships that include Altius Sports Partners, INFLCR, Opendorse, and The Brandr Group. To learn more visit www.joinoneteam.com.
About Fanatics
Fanatics is the ultimate one-stop sports fan destination that ignites and harnesses the passion of fans and maximizes the presence and reach for preeminent sports partners globally. Leveraging long-standing relationships with more than 900 sports properties, a database of more than 80 million consumers worldwide and a trusted brand name, Fanatics is furthering its innovation across the sports landscape by building the leading global digital sports platform, complete with offerings including licensed merchandise, trading cards and collectibles, NFTs and sports betting and gaming.
