Hokie ClubBLACKSBURG – The Virginia Tech Marketing office took home top honors as the NACMA 2025 Marketing Team of the Year presented by Presto Sports at the 2025 NACDA Conference in Orlando on June 9.
NACMA (National Association of Collegiate Marketing Administrators) is an organization that provides the tools, training and network for collegiate sports marketers to successfully generate revenue, manage brands, and develop fans. J.C. Whidden, senior associate athletics director, brand advancement and external operations, serves on the board.
"We are so humbled and honored by this recognition from our industry peers,” Whidden stated. “While given to the Marketing Team, the award is the culmination of all the tremendous work done over the last year by our entire External Operations team. It's truly a team effort and team award."
The Marketing Team won several ‘Best Of’ awards which are peer-reviewed by other college athletics marketers, with points being totaled counting towards the crowning of the Marketing Team of the Year.
Below are the projects that the Hokies’ staff were recognized for:
GOLD: Single Game Attendance/Sellout Campaign for Liz Kitley Night
GOLD: Student Engagement for Student Scan-A-Thon
GOLD: Ticket Revenue Campaign for Men’s Basketball Death of the Season Ticket
GOLD: New Revenue Generating Idea for AI Wolfcycle Campaign
SILVER: Lead Generation Campaign for Metallica Concert Announcement
SILVER: Fundraising Campaign for Liz Kitley Bobblehead
SILVER: Game Day Experience for Women’s Basketball Game Day/Liz Kitley Day
BRONZE: Viral Social Initiative for 2024 Football Uniform Reveal
BRONZE: Quick Sales Campaign for Thursday Night Football Mini Helmet Micro Campaign
In addition, Virginia Tech received honorable mention for NACMA’s Unity Award, which recognizes a campaign or initiative which brings the community together.